By shifting the focus of the product experience to trips, we unlock a route to a longer lasting relationship for Staysure and it’s customers. Previously, customers visited their site to buy a policy and then, unless something went wrong, had no more interaction with the brand. By centring a users trip, we could connect customers with the features of their policy when they were truly relevant to their destination.

Staysure needed a way to stand out in a crowded travel insurance market, and asked us to explore a new way of engaging their users through a travel companion and insurance app.

Alongside our revised identity, we delivered a full website and marketplace, offering an accompanying base level design system, designed to enable Knoma to continue to iterate on their online presence beyond our continued involvement.

Building on the idea of the growth of knowledge, focussing on layers of information building up over time, we created a series of marks that are symbols linked not only to the logo itself, but also the idea that with time and commitment comes wisdom. 📚

Self-described as “Klarna for Education”, @knoma.io are a learn-now pay-later startup working with some of the largest names in the online education space.

We provided Fertifa with a fresh visual identity, a precise tone of voice and an accessible digital experience all supported by our 'care first' strategy and newly defined brand pillars.

In relatively new market where only a handful of competitors exist — we worked with the team at Fertifa to help define their identity, values and voice in order to make them stand out above the rest.

Over the next few days we will be releasing our recent rebrand for @fertifahq – The UK's leading reproductive health benefits provider.