Stockpot came to FARE with a well-defined vision and product idea that they had been running themselves (an investment club) for a while. They needed a confident, vibrant brand that would appeal to their target market and help them launch their side project to the world.
Investment clubs had a bit of a heyday in the 1990’s, so using a 90’s inspired colour palette and set of ‘Sticker’ devices made a lot of sense. Combined with the ‘rude grandma’ imagery the Stockpot brand is unique and memorable.
One of Stockpot’s core principles is to help break down the Gender Wealth gap, by empowering groups of women to set up and run successful investment clubs with their friends, family and neighbours. The Stockpot brand needed to feel feminine, but not twee, overly ‘cute’ or patronising. We set out to create a brand that was confident and bold.
We delivered a set of brand guidelines, brand assets and devices like the ‘stickers’ alongside a series of advertising examples. We also designed and built a simple website where people can learn all about starting their own investment club and join others.
With a name like Stockpot, avoiding any cliche visual references in a logo was important. We opted for a simple wordmark, which grows up and towards the right - just like your investments should when all is going well.
