The Pass was set up as a collaboration project between myself, Alex Lazzare and a few others to help the restaurant industry in it’s greatest time of need.
We knew it was essential to allow the restaurants brands to feel at home on The Pass. We decided to mimic a menu based layout with a subtle grid system to help merge both restaurants identity with the identity of The Pass.
For our restaurants (and for us) the beautiful imagery they provide is the biggest selling point for their dishes. To maximise this, we decided to use variable sizes across devices to occupy the largest screen real-estate we could.